Forged by lifters
From the first rep to the final pull, our gear is made to endure the grind. Power meets purpose in every piece of equipment we create. This isn’t hype — it’s strength beneath the bar.
STAFF PICKS
-
Sold outThor’s Breath – Smelling Salts
Regular price $22.00 USDRegular priceUnit price per -
SaleThor's Grip
Regular price $12.00 USDRegular priceUnit price per$15.00 USDSale price $12.00 USDSale -
Deadlift Dust – Friction-Free Pulling Powder
Regular price $12.00 USDRegular priceUnit price per
Featured collection
-
BTB PUNK DINO TEE
Regular price $20.00 USDRegular priceUnit price per -
BTB REAPER TEE
Regular price $30.00 USDRegular priceUnit price per -
BTB LFT HVY SHT PUNK TEE
Regular price $20.00 USDRegular priceUnit price per -
BTB GOAT TEE
Regular price $20.00 USDRegular priceUnit price per
IT'S NOT JUST A NAME. IT’S A MINDSET.
Built by lifters, for lifters, we’re here for the ones who grind in silence, bleed for progress, and chase more than numbers.
Every product we offer is forged with purpose — no gimmicks, no fluff, just real gear for real strength. THIS IS BENEATH THE BAR
The Lifters Log
-
3 Deadlift Mistakes That Are Killing Your Pulls...
Are these 3 deadlift mistakes holding back your pull? Learn how to fix them and lock in better lifts.
3 Deadlift Mistakes That Are Killing Your Pulls...
Are these 3 deadlift mistakes holding back your pull? Learn how to fix them and lock in better lifts.
-
What Are Smelling Salts and Why Do Lifters Use ...
Ever seen a lifter take a wild sniff before a big lift? That’s smelling salts. Learn what they are, how they work, and why Thor’s Breath hits different. Short, intriguing,...
What Are Smelling Salts and Why Do Lifters Use ...
Ever seen a lifter take a wild sniff before a big lift? That’s smelling salts. Learn what they are, how they work, and why Thor’s Breath hits different. Short, intriguing,...
